"Are You A Social Media Monkey?"

“Are You A Social Media Monkey?”

If you can type and write…you can achieve many of the same things in your desired search results that SEO experts pay thousands of dollars for.  Yes, it takes some elbow grease…but we “Social Media Monkeys” know how to link boxcars – with just a little elbow grease!
Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.
Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz.
Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. While other companies struggle with whether or not to participate you can be out in the trenches gathering fans and gaining evangelists.
Late last year, Google launched real-time search into its algorithm. What does real-time search mean to Googlers? When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google’s SERPS (Search Engine Results Pages). Social Networks are relevant in the eyes of Google! Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google?
How to Use Social Media to Rank on Google
1) Trending Topics – How do you discover keywords and trending topics? A few good places to Discover Trending Topics are:  Google Trends, Twitter Trending Topics, Yahoo’s Trending Now Consistent themes across all of these tools reveal pop culture, breaking news, and sports. Once you discover a particular trending topic related to your business, the next step is to determine how you can create remarkable content that can be indexed by Google and potentially show up in their real-time SERPS?
2) Relevance: Understand the target audience for your content. What do they like? What types of activities do they enjoy? Is your target audience local? Is the target audience Gender/Race/Age Specific? Think about ways in which you can relate the trending topic to your business and prospects.
3) Schedule in Advance: Know events that will be coming up so you can create content and analogies relating your business to the local event/pop culture event/breaking news event. Major events often become the focus of trending topics. because these events are planned far in advance it is possible to create content ahead of time and publish it as the events becomes a trending topic.
4) Breaking News: When you can’t schedule in advance, you want to have your finger on the pulse of real-time search and understand what is going on in your industry. Internet marketer, business owner and blogger, Barry Schwartz recently reported Google’s real-time search results included a “top links” section for the keyword “plane crash” after the tragic news of Poland’s president and over 90 others killed. The Top Links section shows the most popular and authoritative links based on the search query.
I am not advocating creating content around every trending topic related to pop-culture, sporting events and/or breaking news. Rather, think about those trending topics and how they may relate to your business. Can you create content around one of these topics that provides value to your customers?
While there is no “guarantee” that you will show up in Google’s real-time search results, you want to understand what topics will trend and be covered by major media outlets, bloggers, and talked about on social networks and then create remarkable content that is relevant to your business AND the event.

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